Social Networking, and Facebook particularly, has changed the way you can advertise your business, access new business and engage with customers. In fact, a Facebook Page for your business is an excellent approach to increase knowledge of your small business and communicate with your customers and initiate conversations and build relationships.
But what if your Facebook business page doesn’t have several ‘likes’ despite promoting it to any or all your pals?
There are 2 options yet most business owners understand only one.
Your first choice is to invest your time and energy into Facebook by posting on the Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts or your mates ‘Wall’. It is possible to ‘tag’ other business’s Pages along with a host of other time-consuming activities to boost your number of ‘likers’.
Social Media is basically TIME vs MONEY. Should you only have time then you’ll must spend the 5 roughly hours each week doing the above activities and hope it leads to an increase in your quantity of Likers (aka ‘Fans’) on your Facebook Page.
If you have MONEY but bit of time then you’ll love this article as we’ll be discussing the value of running Facebook PPC (Pay Per Click Marketing) ads to advertise your Facebook Page to boost your number of Likers.
The good thing of Facebook Ads is you only get charged when someone actually ‘clicks’ on the ad. You place the ad on Facebook free of charge and merely when someone clicks your ad are you charged. The amount you pay ‘per click’ is dependant on a number of factors like how specific your ad targets a particular demographic along with the category your Facebook Page is listed within (e.g. ‘Local Business’).
You are able to set a daily budget of as low as five dollars to ensure you limit your dedicate to advertising to fit your budget.
Exactly what are Facebook Ads? You’ve without doubt seen those ads running down the side of various Facebook pages, asking you to ‘like’ a certain product or site, and telling you how many of your mates like exactly the same thing. They are Facebook ads plus they are the key to promoting your small business and encouraging more and more people to like your page. Facebook ads enable you to promote your business to more people than in the past and on top of that, it is possible to set your own budget and timeframe to help make the ads work for you.
Why should you use Facebook Ads? One of the biggest advantages of choosing Facebook ads in your social networking marketing is that you can to market your small business to your large population group for considerably less than you will if you were to launch a campaign through another type of media like print, radio or TV. For under $100 you can create an ad campaign that specifically targets the country, city, gender and age range of your own potential audience. Your ads may be set to run as long as you like and possess the possibility to reach tens of thousands of men and women.
How can it work for you? Like several marketing campaigns, you must have a plan before you start. Facebook ads serve two primary purposes with regards to promoting your Facebook Page.
1. Develop your quantity of ‘Likers’
2. Promote a certain product/service or offer to generate leads and/or sales.
In the following paragraphs we’re mainly focused on building your variety of ‘likers’.
One of the best features of a Facebook ad is the control you might have over it. You are able to set the parameters to focus on your clients and clients and will also set your ad to target friends of fans, existing fans or individuals who aren’t already fans of your Page. Depending on the nature of your own campaign determines which of those settings you’ll select through the setup in the ad itself.
Using Facebook ads to concentrate on a whole new marketplace is a great way to test the waters, especially if you are searching to interrupt right into a new market. Setting your ad for a new city, region, state or country and tracking the quantity of ‘likes’ you obtain loiinv along with other valuable statistics may help you determine whether your campaign is effective based upon your initial plan.
Like other kinds of promoting, Facebook has got the possibility to increase your business and reach customers directly and affordably. Given the ability of social media marketing to promote your company while keeping you in touch with your customers and clients, it seems sensible to utilise it as far as possible. Should you be looking to market your company and increase the amount of ‘likes’ on your business’ Facebook page, then this Facebook ad campaign may be the answer to suit your needs.