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It’s been a minute since TikTok crashed the global social media party in 2018. And a lot has happened. For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok. Based on the Verge, Justin Bieber is desperate for his single “Yummy” to go viral on TikTok. A who’s-who of celebrities, including everyone from Snoop Dogg to Reese Witherspoon, have opened accounts. And ads finally made their way onto the platform, along with a shoppable component.

Teenagers are gaga for TikTok. And with the advertising floodgates wide open, brands are extremely. Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are probably the many companies that have been lured by TikTok’s warpspeed success.

So, are you ready to your company to start TikTok marketing? Understand TikTok stats, demographics, and ad options to see if it’s a fit for the business. TikTok calls itself the “destination in short-form mobile videos.” In a few ways it’s a bite-size version of YouTube, with videos ranging between five and 60 seconds in length. Creators have access to a variety of filters and effects, as well as a massive music library.

Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. Lil Nas X’s country tap jam Old Town Road is the best example of this. While lassoing some near 67 million plays on TikTok, the single trotted to #1 on the Billboard Hot 100, where it stayed for any record-setting 17 weeks.

ike any other social network, TikTok has a gamut of influencers and meme machines who profit from views, likes, comments, shares-and virtual coin. There are more than 35 TikTok stars who count their followers in the tens of millions-most of whom are certainly not mainstream celebrities.

However the machine most central to TikTok’s instant success is its algorithm, which uses artificial intelligence to create personalized tips for viewers. The video feed plays the minute the app opens, instantly sucking viewers in. Users can follow their favourite creators, but they don’t must for the feed to become filled automatically with curated clips.

As Facebook founder Mark Zuckerberg use it in leaked audio: “I kind of think about TikTok as if it were Explore for stories, and this were the complete app.”

TikTok makes content discovery central to the experience-which is what allows videos to blow up so fast.

A brief history of TikTok

In China, TikTok is known as Douyin. The forerunner to the TikTok app, Douyin was released by ByteDance, the world’s most valuable startup, in 2016. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly.

TikTok’s success has not come without controversy. The app was briefly banned by lawmakers in India last year who cited cultural degradation and explicit content as reasons. In america, the government Trade Commission levied $5.7 million fine for violating children’s privacy law. Security concerns have led the U.S. government to produce a national ougzhw report on the app, while censorship allegations have drawn criticism from lawmakers and competitors.

TikTok has fresh competition in 2020. Byte, a new TikTok rival coming from a Vine cofounder, danced to the top of Apple’s app store on Jan 24. And Google just jumped in to the short-form video game with Tangi. In Asia, Tencent-backed Kuaishou is becoming popular, while its sister app, Kwai, is popular in Brazil. Not to mention, Facebook and Instagram will even look to close in on TikTok this coming year.