Recently I have been hearing a lot of discussions about the “value” of Facebook likes, Real vs. Fake. As usual, almost all of what I hear is wrong so I decided to get this done post to set things straight. Let me first start with explaining the difference between a “real” like and a “fake” like. A so named “real” like is a like which is earned the “right” way… meaning that the like was completed with a real person who found real value within your site or post or page or whatever and decided to offer you kudos by “liking” it…
Now on to the “fake” like; the fake like is actually a like that is generated in whatever way besides the things i described above. You can find a multitudes of different methods for getting a fake like, too many for this post, but here are some:
1. Purchase like packages on microjob sites like Fiverr.com; you can get a few hundred to a few thousand. These likes are typically generated with a bot (automated software package) that games Facebook security and erroneously adds dozens to a large number of likes over days or even weeks. The positive for this method is it is cheap… the negative is that bots can be sometimes be detected by Facebook security which can lead to your Facebook page being closed down. Recently Facebook announced it’s wants to ramp up detection, you can read a good article regarding it here.
2. Purchase likes coming from a microworker site. This process involves buying “credits” or “tokens” on sites like Welikehits.com. These internet websites allow you to setup a free account along with your Facebook profile then others get credits by liking your page or sharing,etc. You spend anywhere from $5-$100 to purchase credits that you then “spend” when someone likes your page; you can buy several thousand credits for $10-$25 normally. The benefit of these internet websites is the fact that real people with real accounts are liking your page, no automated script or bot… the negative is the fact that way these likes come your way is thru a gateway page with a set ip address… meaning that it must be quite simple for Facebook to share with these were bought, and so not count them.
Here are a few of some great benefits of fake likes:
1. Use of Facebook Analytics. Facebook only allows you to the access the analytics part of your user interface Once you reach 30 likes. By getting fake likes, you can access your information more quickly.
2. Access to Facebook vanity URL. Facebook enables you to possess a vanity URL only after you have 25 likes… the vanity URL is vital from the beginning, it enables you to have facebook/yourkeyword again, fake likes gives you access to this feature very quickly.
3. Nobody would like to like a page which has zero likes… psychologically people are FAR more prone to click that like button if there are already several hundred or several thousand likes.
4. SEO value. Social signals are VERY important to SEO right now… some say as much as 1/3 in the puzzle… regardless of what the quantity is actually, if you do SEO you KNOW that things like followers,likes, etc play a vital role in gfhisr your keywords on the search engines. If you are struggling to generate these social signals the “right” way, having the fake ones is preferable to nothing.